MIcompany is an Artificial Intelligence (AI) company based in Tel Aviv and Amsterdam. From our offices, we drive AI transformations by building AI solutions and skills. Our team of more than 80 data scientists, AI engineers and software engineers serves industry-leading companies such as Nike, eBay, Booking.com, Heineken, KPN, LeasePlan, Aegon, and Shufersal, in more than 25 countries.
OUR MISSION: Helping people and organizations prosper through AI
Our mission is to bring out the best of AI. For our clients, our people, and society. Given the disruptive character of AI, there are many ways how AI could derail us and bring society to a place where we do not want to be. For example, AI can lead to breaches of ethical conduct, by institutionalizing biases that are not allowed, or not desired. At MIcompany we believe that through building AI in a conscious and responsible manner, we are helping people and their organizations to prosper.
In our pro-bono partnership with the University Medical Center Groningen (UMCG), we collaborate with advanced scientific research to improve society’s understanding of allergy development at children. In this research, we apply deep learning techniques on multi-omics data such as DNA, methylated DNA, and mRNA data to uncover patterns that were previously unknown, and contribute to an earlier diagnosis and better treatment options.
In both our work and partnership we strive to inspire every day. For example, we have established and now operate the ECG Analytics University across the globe. Together with eBay, we are building the AI skills for a large and diverse group of employees to apply the power of AI and data. At KPN, we have jointly built AI applications to optimize its network investments in DSL, fiber, and 5G. Together with LeasePlan, we have built a new AI platform and system that can value and price used cars more reliable than ever.
We are driven by our values
We have set the bar high for ourselves, and aim to apply AI to transform the way our clients operate in the market. For us, change is not a cool AI-project or algorithm, but rather, it is about driving breakthroughs in directions that will last for many decades and leverage the potential of AI. This ambition requires us to have a perspective and capabilities on many fronts. From shaping our clients data access, developing and maintaining AI algorithms and applications, as well as driving change in business processes and systems.
learning and doing
Together with the growth in data sources, AI offers a range of new and high-tech applications to create value for companies, customers and society. We believe that to grasp the full potential of AI, a fundamental redesign of key processes is needed. This is a transformation that requires both a new way of working and new skill sets. We adopt a highly curious learning and highly practical doing mindset. Through our academy, we support our clients in building the skills required.
future of ai
We understand that the application of AI can have a dark side and that we should be careful, responsible, and risk-averse in changes that might revoke that dark side. At the same time, we believe that there is an incredible potential for doing good with AI.
MIcompany aims to push the good from AI by inspiring our people and clients. AI can make our life easier, more meaningful and healthier. We inspire our people and companies to capture these opportunities by identifying and capturing new application areas for AI.
Marnix is founding and Managing partner of MIcompany. Marnix has extensive experience in building AI capabilities for blue chip companies such as Nike, Ebay, Max, KPN and Dirk. He has a Masters in Computer Science and a PhD in Marketing (2010). He is initiator of MIacademy, the AI Leadership Program for women and the advanced DNA research with UMCG.
Martin is Managing Partner of MIcompany and feels passionate about building Data Analytics capabilities at his clients. He believes the challenge is “Bottling the magic of Data Analytics”, so companies build up a capability that can scale. Martin was awarded a MSC in Econometrics from Erasmus University Rotterdam and an MBA from INSEAD.
Wouter is Managing Partner at MIcompany. From a young age, Wouter has been passionate about using technology for new innovate solutions. Rather than being a threat to the future of work, Wouter believes AI offers unique opportunities for symbiotic collaboration. He works with clients primarily in the Finance and Telecom space to develop AI solutions. Wouter has an Msc degree in System & Control Engineering and an MBA from INSEAD.
Geertje is Partner at MIcompany and responsible for MIcompany’s Academy programs. Through these programs, she helps clients take their data analytics capabilities to a new level by developing their employees. From data scientist to CEO. She has been doing this since the foundation of MIcompany in 2006. Geertje has a Masters in Social Psychology, with a specialization in the quantitative and consumer fields.
Folkert is Junior Partner at MIcompany, he is responsible for MIcompany’s Data Discovery Programs and has a specialization in Customer Journey Analytics. His great talent is combining his analytical skills and business sense to translate insights from the customers view into actions with tangible impact. Together with his team he helped many major Dutch companies to transform into a (digital) data driven organization. Folkert has a Masters in Econometrics and Operations Research.
Arje leads MIcompany’s Israeli office, with the ambition to help senior management of Mediterranean corporates in solving key business challenges by using Data Analytics. He does this with his unique personality; he is a strong, direct, flexible and very well communicative strategist who will always work as hard as needed to get the best results. Arje has a Masters in Operations Research and Business Econometrics.