Data-Driven Communication

Create the impact you want with analytical content! This hands-on two-day training will provide you with a toolkit to inspire your audience through your communication and create an impact in all areas of your business.

Duration: 2 day

Star Level: Practitioner 

Certification: Yes


MIacademy / Badge Overview / Open Course Calendar / 2202-Data-Driven Communication

Course Description

Getting your message across can be challenging when dealing with complex analytical content. It can be hard to formulate communication in an effective and comprehensible way, such that your audience walks away with the message you intended to convey. In this two-day badge, you will learn to structure your storyline using the pyramid principle and support your message by choosing the right analytical visualizations. This course will incorporate key theoretical principles of structured storylining and powerful visualization. We focus on why these principles are important and how you can apply them in your own work.


Why is this for you?


Have you ever felt that your presentation didn’t quite get your intended message across? Or perhaps your delivery of analytical content was over-complicated? This course is designed for you! We will provide you with the tips, tricks, and confidence to master these skills and create an impact with your work.



Who should attend?


This module is designed for Business Professionals, Data Scientists and Data Engineers, and covers all the basics about pyramid principle and visualization. No prerequisite or existing knowledge is required to succeed in this course, so if you are up for the challenge we welcome you!


What will you learn?


  1. To formulate a main message with arguments according to the pyramid principle
  2. To develop a start-to-end storyline using the storyboarding method
  3. To finalize your pyramid proof story with the delivery checklist
  4. How to inspire through analytical visualizations
  5. To improve your graphs and visualizations of quantitative information


Learning Goals


    • Bringing your message across – By using the pyramid principle
    • Creating a storyboard – Use storyboarding method to create pyramid proof stories
    • Presenting a pyramid proof story – Presenting your story in a way that is easy to follow
    • Supporting your message with powerful visualizations – Why visualization is important to bring your message across
    • Choosing the right graph – Visualizing quantitative information


Theory and practical use


All trainings in the GAIn portfolio combine high-quality standardized training material with theory sessions from experts and hands-on experience where you directly apply the material to real-life cases. Each training is developed by top of the field practitioners which means they are full of industry examples along with practical challenges and know-how, fueling the interactive discussions during training. We believe this multi-level approach creates the ideal learning environment for participants to thrive.




    • Change
    • Leadership
    • Communication
    • Storylining
    • Visualization


Interested in taking the course?

Open Course Schedule


MIacademy offers part of its portfolio in an Open Course Schedule Format in our location in the center of Amsterdam. Via the form below you can register your interest to participate. Our team will contact you to finalize the booking and answer any questions you may have.

All of our courses are delivered by our expert trainers.


If no dates are mentioned, the specific course is not scheduled yet in 2020. If this is the case you can use the form to register your interest. In case there is enough demand MIacademy can schedule additional courses and will notify you.

Dates & Availability


In-company Training Programs

Are you interested in training a larger group of people, looking for specific training or would you like to create a company-wide program? We will be happy to assist!

Whether you have a very specific training need (for example: training your Data Engineers on advanced technical topics, or your Data Scientists on model implementation), or the need for a large transformational program, or something in between, we can help. Over the past 13 years, we have built up extensive experience not only in the implementation of multi-year, multi-population, multi-country programs but also in providing high quality, very specific modules for specific target groups. Both in in-house set-ups and cross-company programs. Not sure what type of program would fit your organization best? We’d be happy to discuss the best approach together.