05 August 2020

On October 25th, 2017, Sophia became a citizen of Saudi Arabia. Even though this country has millions of immigrants among its residents, Sophia’s citizenship became world news. She was unique due to the fact that she was not born, but built. Sophia is a robot developed in Hong Kong that traveled around the world after her unveiling in 2016. She not only spoke at the United Nations but also became the first robot in the world to acquire citizenship. She appeared on numerous talk shows, in magazines, and even in videos around the world. Although interviews with Sophia did not always go smoothly, she became world-famous and brought the lightning-fast developments in artificial intelligence back into the spotlight.

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30 July 2020

Machine learning and data analytics offer a unique opportunity to guide our business decisions to be as impactful as possible, whether it is for addressing churn, optimizing prices or preventing fraud. However, there are many cases where traditional modeling techniques do not offer the desired guidance.

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04 June 2020

More than a year ago, the University Medical Center Groningen (UMCG) and MIcompany started a cross-border collaboration in the field of asthma and allergy research. The goal of this research is to create medical breakthroughs by applying Artificial Intelligence (AI) to the massive available amount of multi-level DNA data. The results of this collaboration are beyond all expectations.

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19 May 2020

Imagine you are a telecom operator with €27bn to invest. You have to choose between hundreds of thousands of possible options. Different network areas, different technologies and different cell tower locations. All with different costs, revenues and returns. The only catch: the expected returns for all individual options vary widely and are hard to know in advance.

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26 March 2020

Heineken chose to shift its Analytics Translator Training Program to an online version with the Virtual Training Method of GAIn®. This training method – consisting of a virtual classroom with break out rooms and individual assignments – made it possible for Heineken to continue with their learning plan despite COVID-19.

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17 December 2019

Artificial intelligence is seen as the next general-purpose technology with endless opportunities to make life easier, safer, and healthier. However, to grasp these opportunities, key processes in organizations need to be changed.

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17 October 2019

“Buy one, get one free… Don’t miss this special offer: click here for 2 months premium membership.” Promotions. Retail is hard to imagine without them. Spending on promotions in Europe has doubled over the past 10 years, with nearly 30% of purchases being on promotion.

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26 September 2019

Over the past three years MIcompany has invested in strengthening her female employee group through a special leadership program. This internal program has met and exceeded expectations, resulting in a growth acceleration of the female leaders within MIcompany.

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02 August 2019

IDB and MAX have decided to educate more data scientists and data engineers in the MIacademy AI & Data Talent Program. Dutch ambassador visits talent program class and at the same time opens new office in Tel Aviv.

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19 July 2019

Smart ROCE offers an AI solution which incorporates all relevant value creation effects, and determines one single metric that quantifies the expected return of an investment.

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19 June 2019

In a joint research team we strive for medical breakthroughs that enable better prediction of allergy risk and insights for the development of new medicines.

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14 May 2019

Independent auditors from AuditConnect visited our office for a multi-day audit to renew our ISAE 3402 Type II report. MIcompany passed the audit with flying colours once more, the auditor did not report any deviations in the controls. Furthermore, all employees passed the internal exam in April.

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AI quick scan

Test how your company is performing on developing and implementing AI solutions and platform capabilities:


1.My organisation communicates a clear end-state vision on how AI can transform our business
2.AI initiatives are aligned with the strategic goals of my organisation
3.My organisation has a roadmap that focuses data analytics efforts on large scale business opportunities
4.My organisation succesfully builds high potential proof of concepts with AI
5.AI use cases are developed end-to-end from data to algorithm to an application, such that users can interact with the algorithm
6.AI use cases are automated and operationalized in a production environment
7.AI use cases are fully adopted by the business, without unintended retreat to own judgement
8.AI use cases change the business process fundamentally if adopted
9.AI use case MVP's are continuously being improved, leaving MVP state
10.My organisation succesfully scales impact of AI use cases
11.There is an infrastructure in place for users to approach (a selection of) data
12.There is a possibility to develop models, for example in sandbox like environments
13.Algorithms are operationalized and automatically predict on new data
14.Your organisation has deployed one ore more experiments with modern, for example cloud-based, infrastructure
15.AI platform standards are set and managed
16.Clarity exists on target infrastructure for new solutions
17.Existence of legacy is accepted as a given, but migrations and dependencies are managed with a impact driven mindset
18.AI solutions are in production on scalable modern infrastructure
19.There are standardized operational processes to develop, deploy and maintain models (model management) in modern infrastructure.
20.Users enjoy flexibility to access any data and use it to build solutions with diverse requirements, while still maintaining certain standards managed centrally