The amount of data around us doubles every year. With this enormous volume of data, not only the amount of valuable information is growing, but also the amount of noise surrounding it. Distilling the truly important information and discovering the real patterns is the challenge arising due to this.
Wanneer tomaten én komkommers in de aanbieding zijn, verkoopt Dirk óók meer sla. Het is één van de resultaten die voortvloeien uit een analyse van tienduizenden promoties bij Detailresult. Ook DekaMarkt wordt onder de loep genomen door MIcompany.
To make a change Knab transformed in 2014 to an organization driven by the power of Data Analytics. As a result the weekly net growth accelerated exponentially and the number of fee-paying customers multiplied by ten within only one year.
This ‘State of the Data’ lustrum book celebrates MIcompany’s 10-year anniversary. It is a gift from our clients and our people to you. It reflects the unique “state” most industries and companies are in with regard to creating impact with data.
In 2013 Achmea was facing continued impact from an unstable global economy. Whilst retaining a home market leadership position for Motor and Health, the overall insurance market in the Netherlands was shrinking. Evolving customer demands and new entrants were challenging the pricing and distribution model, placing significant pressure on the sustainable growth strategy of Achmea.
Pon is a global diversified trading and service organization active in 9 different industry sectors, ranging from passenger cars, tires and bicycles to power generation and material handling. A common thread across all Pon’s businesses is that they are built on strong brands and operate with a strong amount of autonomy and entrepreneurial spirit.
Bol.com pioneered in shaping the Dutch online market and has become one of the strongest retail brands. Bol.com’s leading position has been fueled by the powerful capabilities of the Data Analytics teams, built up by Jens Waaijers and developed in partnership with MIcompany.
To almost all organizations today, it is obvious that they must do something about utilizing Data Analytics. Discussions no longer center on why you should but focus on how companies should go about this utilization. The key? Focus on analytical talent and analytical competence building.
Many listed and non-listed companies are ruled by forecasts about their revenue and profits. But significant deviations between forecasts and reality are extremely common. These deviations can have severe consequences on a company’s stock price, its brand image, and its workforce.
From the dawn of trading, setting the best price for a product has been a skill that many have tried to master. Already in biblical times, merchants and their customers spent a lot of time bargaining before closing a deal; merchants tried to get a maximal profit out of a sale, while their customers tried to find the best deal for their purchase.
There is no industry in which value steering is so key as in the insurance industry. This is caused by the high cost of risk in this sector combined with the steep distribution between customers. However, value modelling at the customer level is very complex, driven by strong differences in customer behavior between and within business lines. As a result the majority of insurers currently steers on the margin per product.
Promotions are for supermarkets one of the most important marketing instruments. The promotion revenue in the Dutch supermarket sector each year is well over € 5 billion, which accounts for almost 15% of the total Dutch supermarket revenue of € 35 billion.